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Strategy for Technical Leaders

This masterclass builds on our work with software, system and enterprise architects and product, program and executive managers including CTOs and CIOs. It is a new class in this format, but leverages various of our architecture and leadership workshops.

Business strategy informs and is informed by technical strategy (or ought to); hence our focus on both business strategy and technical strategy.

Business Strategy

We explore business strategy from the perspective of technologists partnering with business leaders to shape value creation and strategic direction. We blend theory and practice, and present the following topics with a mix of discussion and visual modeling:

  • Ecosystems, value networks, value flows and transformations
  • Various strategy models (survey and history): Porter, Kaplan and Norton, Christensen, OKRs, Wardley
  • Strategy as fractal and emergent; strategic horizons
  • Competition, Ecosystems, and Business Models
  • Business context and strategic landscape mapping; trends and projections
  • Value and Design
  • Business Strategy Canvas
  • Business capabilities and Wardley Maps

Preview Material

We will add preview material soon. In the meantime, here is a chapter/module from our Technical Leadership Masterclass [pdf]: Decisions and Technical Leadership



This is a new Masterclass in this format. But here is a sampling of feedback on our other masterclasses:

"I’ll be back! I enjoyed every minute and the materials are fantastic" -- Paula Paul

"@ruthmalan and @DanaBredemeyer ’s technical leadership masterclass has meaningful material delivered with context that’s both relevant and thought provoking for rising leaders. Their sage wisdom with references has altered my professional reading list for several months to come." -- Michael Wojciechowski

"the class, format, and the materials were fantastic. I learned immensely and also validated some previous thoughts. Already using the learning and the materials for a Tech Lead group I run at work. Looking into the architecture class in Chicago in October." -- Martin Bertolino

Technical Strategy

We explore technical strategy in terms of technical options, and technical direction and context setting:

  • Technology ecosystems and landscape, technology radars, trends, projections and impact
  • Platforms and technology strategy
  • Expressions of technical strategy: principles, architectural styles, decisions guiding technical choices
  • Business and organizational implications of technical decisions
  • Wardley Map drill down
  • CI/CD/Progressive delivery, options and experiments

Strategy Implications

We draw these areas together, considering the interaction across business and technical strategy, and models of strategic horizons and responsiveness (Boyd's OODA loop).


Anyone in technical leadership, including architects, product owners and product managers, senior designers, senior developers, CTOs and CIOs. This mix gives the masterclass a variety of perspectives and experience sets. The learning differs -- these different roles and their demands differ; however, it brings into the discussion the importance of partnering across scopes.

Open Enrollment Masterclass

Remote Open Enrollment in 2021:

Remote masterclasses will combine 2 zoom sessions (on the dates/times given) and some asynchronous work (videos and readings, and async discussion).

Instructors: Ruth Malan and/or Dana Bredemeyer

To enroll

Tickets can be purchased on TiTo (September). Please email for more information.


US$600.00 per student. Early enrollment discounts ($200) are available when a masterclass is first opened to enrollment.

We offer bundled pricing for the Strategy, System Design, and Organizational Dynamics classes, when booked together. Email to enroll in all three.

We offer discounted pricing for alumni of our other workshops and masterclasses, and purchase parity pricing. Scholarships are available to BIPOC in tech. Email or DM Ruth Malan on twitter to arrange.

In-House Masterclasses

Most of our training is on-site at client organizations. Pricing depends on number of students taking the class. Please contact us for details.



Alternatively, you can contact Ruth Malan on twitter.

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Page Created: November 1999
Last Updated: June 13, 2021